If MAC ever discontinues Powersurge Eye Kohl ($15), I’ll hunt down every pencil at every MAC counter within a 30-mile radius, fo’ reals.
Model Responds to Racist Comments About Her Lips on MAC's Instagram. UPDATE 2/19, 4 p.m.: Since we went to press, model Maryse Kyelem has since updated her Instagram account to reflect that the. A post shared by MAC Cosmetics (@maccosmetics) on May 4, 2020 at 7:56am PDT View this post on Instagram For those who want a maximal look – with minimal time. @caylabliss breaks it down in three easy steps: 1️⃣Pop Eye Shadow in Cobalt into the inner corners with a 239S Eye Shader Brush. 2️⃣ Define and lengthen lashes with Extended. Follow MAC Cosmetics on their social media platforms, including Facebook, Twitter, Youtube, Instagram, and Pinterest. Learn about the newest beauty tips and the latest products from MAC Cosmetics. Plus, keep an eye out for giveaways and contests, which are announced on social media.
My love for this shimmery golden bronze eye pencil runs deeeeep. A MAC artist introduced me to it about two years ago, and ever since that fateful day this pencil has graced my waterline many a time.
On days when I don’t want the harshness of a black or brown liner, I like Powersurge. I think it adds just the right touch of emphasis to my lower waterline without leaving me looking too overdone.
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Here she is in action with MAC Style Black…
Curious about Powersurge? Here are a few earlier posts:
I love it with gold, purple, bronze and green eyeshadows, but I think it also looks great on its own … or with curled lashes and tons of mascara, yay! ?
Have you met MAC Powersurge?
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Your friendly neighborhood beauty addict,
Karen
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Rosalía is officially entering the world of beauty. The Grammy-award winning singer was chosen as the newest Global Ambassador for the MAC Cosmetics Viva Glam family. She follows in the footsteps of other former MAC ambassadors including Winnie Harlow, Ariana Grande, and Lady Gaga.
Sharing the news with her Instagram followers on Monday, August 31, Rosalía posted her official Viva Glam campaign imagery. 'This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community,' she wrote.
As Rosalía touched on in her Instagram post, MAC Viva Glam uses makeup to give back to those impacted by HIV/AIDS. Started 26 years ago, Viva Glam has unveiled an annual lipstick that gives 100 percent of its selling proceeds to the MAC Viva Glam Fund, a charitable fund that donates to local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
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This year's VIVA Glam lipstick shade, called VG26, will arrive on September 24. The limited-edition creamy matte product comes in a firey orange-red shade, and its accompanying packing features a black and red box, and a matte black tube.
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Viva Glam had previously turned its charitable efforts towards those impacted by coronavirus. MAC had announced a pledge of $10 million, raised through the sale of its specially designed Viva Glam products, to 250 organizations around the world that are currently working to help those impacted by COVID-19. The company had also confirmed it would continue its efforts in the fight against HIV/AIDS.
'VIVA GLAM has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets,' said John Demsey, Chairman of the M∙A∙C VIVA GLAM FUND & Executive Group President, The Estée Lauder Companies Inc.
See the newest shade of Viva Glam lipstick, below.